Relationships are everywhere, especially in business. We sometimes think that transactions are the main activities of business, but the main activity of business actually centers around relationships - how to build relationships, create relationships, manage relationships. And relationships are based on connections. If people connect, they can create, find or build value. Relationships grow if people come together to create something, like value or solve problems. This is why customers and businesses need to work together to create value and mutual benefit.
We also can’t forget that individual people are included the customer segments and are employees in a business. In the end, we do business with people, not entities.
If relationships are so important, then you may be wondering why don’t we hear about them more often? This is why I’m curious how many people feel that their companies have great relationships with their customers and help their customers achieve their goals. I’m curious how many marketers and company leaders feel that connections are made and results achieved. I’m curious where people’s customer relationship challenges lie.