- You build awareness
- You educate consumers about who and what the company is, the products that they offer, and the value they provide
- You create a sense of trust
- You determine if there is a match between needs and solutions, what’s in common, if there is a connection
- You start to build a relationship by understanding how to best work together
You build awareness
You educate consumers about who and what the company is, the products that they offer, and the value they provide
- Let customers get to know your company through reviews - the good and the bad. People like to know how others experienced your company, how they see you and know you. Product and company reviews are a great way to get information and insights quickly.
- Get certified! Certifications are important. Certifications build credibility with customers. They provide that someone else besides you (and your mother) thinking your product is a solid solution that offers great value.
- Consistent communication. Stay on point in your company's messaging and information. Being inconsistent in your message about what you sell, what your product does, and who you are doesn’t help a customer get to know you or trust you. Consistency builds trust.
- Stay squeaky clean in the media. Have a positive reputation and image. What does the media have to say about your company and product? That makes a difference. That reflects your actions, which is also who you are. People also watch to see if you clear negative perceptions quickly and how you do it. It's not just the what - it's the how. How people and company do things tells you who they are.
- Take opportunities for shared experiences. Always. Always try to interact with customers directly.