I ran into this suite of tools by accident. The other day, I had to pull together some personas for a client. And honestly, we hadn't really done a complete job on research just yet, but we needed a document so we could all have a similar understanding of who these users were. I worked with the product managers to draft some personas to help baseline the team. I figured over time we could augment them with additional research, but we needed something to keep things moving - not spinning in circles.
Originally I was going to create a Word doc or PowerPoint slide with some bullets. That's kinda boring and usually personas are like infographics anyway - well-designed, highlighting the right information to understand who this person could be. I wasn't sure if I had the time to create that on my own; I needed something to kick-start the process for me.
I figured I'd find a template to leverage. There had to be one somewhere.
I did a Google search and found Xtensio.
They have customizable, preset templates - all text can be edited. I was able to modify the module's presentation and provide the necessary content. The modules are all drag and drop so I was able to order the page how I wanted (I had to make a few adjustments here and there). They also provide additional text and image modules that can be used in various ways to support the story you want to communicate.
And they have templates to help communicate other ideas as well - the sky is the limit as to how you could use it. It's a great alernative to PowerPoint or even Prezi with the pre-made modules.
The team has been very happy with the results.
- It's scannable.
- It provides the right information (I edited the original text, but leveraged the concepts of each section).
- It looks like a well-designed agency persona that costs thousands.
And it's not just for startups. I'm working with an established firm. We could focus on telling the story of the persona rather than spending time creating an original presentation. This saved weeks of time.
Thanks, Xtensio! I look forward to using your toolkit again!