When I was about 15/16 years old, there was only one clothing store that most of us went to -- The Limited. Not Express (we didn't like that) -- it was about The Limited. Their clothes were somewhat sophisticated, had a great quality, and the women working there had a sense of style. Looking back, I'm not 100% positive about that now (because what do you really know at 15), but that was the feeling I had going to the store. The clothes didn't show a lot of skin and were trendy and progressive. And they had great sales -- that was the best part about them. I used to wear clothes from The Limited to work when I was in college. They had the right feel for a professional environment and decent quality (many pieces I had for a very long time).
Then the styles shifted. I think they changed the buyers because what they focused on before changed. It was like being at The Gap today -- everything just went into a tailspin and I stopped shopping there. I assumed others did too -- I never saw anyone in the store. Then I noticed the quality of the sales staff slip. Then I saw a store called Limited Express appear and knew it was over.
The teens now have Forever 21, which I wouldn't rate as high quality clothing or having any semblance of class to it. It's just disappointing that there are so few quality clothing stores left in general.
The brand for The Limited just fell apart when the clothing didn't cut it anymore and the styles went off what the brand focused on - quality (or seem quality for my age) clothing for decent prices. It's unfortunate that now The Limited brand is going away and starting to shut down.
http://online.wsj.com/article/SB118251959296944825.html?mod=home_whats_news_us
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